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' fit the Paradox of Localization and Globalization: Research and examine the Levels of merchandise Involvement for international Carmakers in chin upas Market Authors: Chin June Jiao Gagging Tutors: Dry. Philippe UDDI, Dry. Mikhail Lundeberg Program: Masters Programmer in leaders and Management in International Context beat: Level and semester: Masters Thesis Masterly Spring 2008 Baltic Business School CHIN June ;JIAO Stating 16/05/2008 Acknowledgements Our individualised Thanks We want to thank the following bulk for their continued deems throughout this p Seagram and their help in writing this thesis.Without their help, this thesis would not have been possible. In the first place, we would like to give thanks to our professor, Dry. Philippe UDDI for his supervision, advice, and charge all through this research. Above all and the well-nigh needed, he provided us great encouragement and support in various ways. We also sincerely jimmy Mr.. Mikhail Lundeberg for his encour agement, supervision, constructive suggestions and professional advices to us during the research. His crucial persona to the thesis is of great significance. His involvement with his originality has rigged and nourish our intellectual maturity.Abstract Field: Master thesis in change management Number of Pages: Title: Chin June ; Jiao Gagging Supervisor: Mikhail Lundeberg, Baltic Business School, Kalmia, Sweden Submission assignment: 16th May, 2008 3 Executive Summary: Multinational Corporations (Mans) atomic number 18 facing the paradox of globalization and hole in entering each new marketplace. Generally, in that location are two perspectives which regard to how a NC piece its crossbred activities: The first is global convergence perspective, which focuses on leveraging corporate resources and attaining global synergies.The second is international diversity perspective, which lays to a greater extent emphasis on local anaesthetic modification and harnessing diversities s. Both perspectives have their pros and cons, a balance wheel between international standardization and local adaptation is vital. For the major Auto mainland China market is as clear as day to everyvirtuoso. This paper focuses on how the major Auto Giants balance the paradox of globalization and localization in the China market. In early(a) words, how the Mans deal with the dilemma of globalization and localization nether different strategic contexts?The eavesdropping auto market is one of the embodiments of that transfer process. So, our research on the major carmakers activities in Chinas automobile industriousness lies in the current make do of the rise of China. The paradox of globalization and localization for international companies is not new anymore; however, it doesnt necessarily meaner that they are invalid or meaningless. Instead, it is a forever content as the countries in the world is more and more economically interrelated.Moreover, the theory itself has been deve loping ever since. Nowadays, transnational companies are dominating the world economy, so is termination to be in China. Combined with the background of Chinas rummy business environment, the theory could be further employ and developed. The free participate on of Mans in the Chinas market and their fierce competitions is the reason why ordinary Chinese customers are enjoying a great variety of commodities, comparing to 15 years ago when only extra types of inferior products were on hand(predicate).With regard to the choice of the industry, several industries were available for us to study the localization of Mans in the China market. Besides our personal interests on it, automobile industry is better than any others for researching Mans global strategies. The automobile industry, collectable to its importance, is a popular topic in the academia. As a result, the accessibility of relevant literatures is high,\r\n'