Business Overview - Under Armour

below fit is cerebrate on high quality-innovative surgery gymnastic get dresseds. The products of Under Armour exertion apparel pick out turn over the top resource for athletes to wear under their uniforms or during workouts to move on them cool and dry. Under Armours mission is to empower athletes and function them better through passion, design, and the rigorous pursuit of innovation (ua.com). This omen to increase athletic performance differentiates the companionship from other competing sports apparel companies such as Nike and Adidas. The come apart of Under Armour, and former football player Kevin Plank, revolutionized the sports apparel fabrication by creating apparel that employ synthetic materials that handled perspiration intimately efficiently.\nHowever, Under Armour did not stop there. Further research allowed Under Armour to give rise footwear, pants, hats, headbands, and other accessories in stage to keep athletes cool, as wholesome as special en clothe that could keep athletes warm in colder climates. To understand what steps the judicature has taken to help reach them into a success, one must(prenominal) look at how they get to targeted their consumer base and their boilers suit working(a) strategy.\nUnder Armours ability to target their products to a wide range of possible clients has enhanced their ability to endure to grow within the athletic marketplace. UA has the opportunity to market their products to ordained sport organizations. Providing their products on a professional level gives the company additional opportunities to increase their semipublic exposure and increase their overall success.\nIn order to keep up with competition and guest demands, UA is constantly focusing on quality and innovation. UA regularly upgrades its products as better performance characteristics become available and as the necessarily of athletes and targeted consumers change. It has grown from being minuscular east-coast bas ed company to a common household conjure nationwide. With only a f...