Big issue magazine Essay Example | Topics and Well Written Essays - 1000 words

Big sleep with magazine publisher - Essay ExampleThe organization behind the immense going magazine is divided into two parts, where there is the part that produces and sells the magazine to the street vendor network. The different part is a nonprofit foundation that helps the street vendors regains control of their lives (Oxfam, 2004). The magazines have transformed lives of many vendors who atomic number 18 in a position to feed and support their families. However, the sales of the magazines have subsided currently, due to the recession, which has affected advertizing and general sales. Prior to recession, national and international donor funding are drying up. This paper will adumbrate a brand-audit that should be performed to improve the image of the magazine and improve sales. How to upgrade the image and improve sales of the larger-than-life issue magazine Image impacts a lot in a business in particular when it comes to selling printed articles. This is the case becau se the appearance of a magazine determines its ability to attract customers in a distance. The big issue magazine falls in this category because image rebranding is needed to improve its old commonalty appearance to a more appealing appearance (Ro intimately, 2012). The marketing managers should critically look into the image issue of the magazine as well as its table of contents. The new look of the magazines cover should be redesigned attractively is that it can stand out and beat the rest of the magazines. The customers should be able to notice and plume up the magazine instantly rather than flick through other magazines in search of the about interesting magazines. More so, the content in the magazine should be able to be captivating replete to keep the customers coming for more copies every day. In order to achieve this, the marketing team should retrieve on reflecting a shift to deeper and more political content because politics because politics has interesting contents t hat everyone yearn to know about. Hence, with these two achievements of rebranding the cover and contents of the magazines, customers will be spay their usual perception towards the magazine by being attracted to it which eventually leads to more sales (Rowell, 2012). Customer returns is a crucial aspect in any business and the big issue magazine should encounter it in order to improve customers perception and increase sales. The vendors of the big issue magazine are homeless people and this has lead to situations where passersby insult and under grade them simply because of their status (Oxfam, 2004). The anxiety of the big issue magazine should take another step of collaborating with numerous colleges within the city in order to offer these vendors with basic customer care skills. This will help them learn people personate language and the telltale signs of aggression so as to help in confronting and solving possible disputes onwards they happen. The vendors will also learn how to be friendly and approachable which in turn engages customers in conversation. This driveway will improve vendors ability to attract customers and increase sales of the big issue magazine. Advertising is the basic boost of sales of any business because it reminds customers of their favorite product as well as informs them if there are any changes that their favorite product has undergone. In our case, the big issue ad could fall in the two categories of informing customers of the current